If you have been reading Fashion Blender™ for a while you would know that I am very passionate about Fashion, personal expression through clothes and buying quality items to keep in your wardrobe that will serve you a life time. Over a year ago I read a book called To Die For; Is Fashion Wearing Out the World by Lucy Siegle and became very passionate about being sustainable AND knowing where my clothes came from. The book highlights the urgent changes that need to be made by both the industry and the consumer to create a sustainable fashion future. Rather than push drab, ethical clothing, Siegle discusses that it is possible to be an 'ethical fashionista', simply by being aware of how and where (and by whom) clothing is manufactured. Being aware of this information can inform your choices when purchasing new clothing. Therefore you can be a part of the change that is desperately needed.
As a blogger I contribute to the ever increasing purchasing of new items of clothing. My fellow bloggers would understand and will agree that bloggers are expected to create outfits and inspire our readers almost every week. Outfit posts remain the most popular type of post in the blogging community. Some bloggers create outfit posts daily and have learnt to go shopping in their own wardrobes so they can put together new looks to photograph. The most popular posts on Fashion Blender™ are mostly outfit posts and I really enjoy putting them together. I choose to create outfits weekly rather than every day. My outfit posts are created from items I usually own and also items that I buy. These new items are items I will wear again. Bloggers are always on the hunt for new and exciting things to write about. This is why sponsored posts are so attractive, you can often borrow items and send them back.
After reading To Die For I went through a period of not buying anything at all. The many problems and situations listed in the book overwhelmed me. How can I make a difference? Surely I was just one person in the pond and I could not make a difference all by myself? I became disheartened. However my thought processes from this period AND a few other avenues of inspiration meant Fashion Blender™ was born. I would try to only purchase good quality items or items I expected to wear for a while in order to cut down on my clothing wastage. If we all choose to do this we can help to make a difference.
On 24th April last year, 1133 people were killed and over 2500 were injured when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. Social and environmental catastrophes in our fashion supply chains continue and we never hear about them.
Fashion Revolution Day seeks to bring everyone in the fashion value chain together and help to raise awareness of the true cost of fashion, show the world that change is possible, and celebrate all those involved in creating a more sustainable future.
Fashion Revolution hopes to build considerable momentum over the next 5 years and to bring together organisations and people that, outside of Fashion Revolution Day, are not always connected to join together. SO join me on the 24th April, 2014 and take a photo of yourself in an item of clothing worn inside out for Fashion Revolution Day 2014.
Wear your clothes inside out to help start the beginning of an industry-wide transformation towards a more sustainable future. Then tag the photo on Instagram using @Fash_Rev and #InsideOut.
I'd love it if you shared your photos with me. You could even share your stories about what you wore inside out! Comment at the end of the post!